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The purpose of the meta tag description is to provide search engines, directories and social networks with a well formatted sentence or two that they can display alongside your web page. That way when someone views your listing they will see the meta tag description and can decide if they want to visit your web page.
The meta tag description should correctly describe the topic of your web page within one or two sentences. If it gets much longer than 150 characters (with spaces) or 25 words then reduce its length.
Format the description in whichever way you would like people to see it listed on other websites (search engine results, directories, social networks, etc).
Some websits are able to extract a snippet from your web page without the meta tag description but others are unable to do so. Also, the snippet that they do extract may not be as user friendly as the meta tag description you generate.
Conclusion: Moderately Important
Place the HTML code for the meta tag description between the opening head tag (<head>) and closing head tag </head>.
This is an example of what the meta tag description could be for this web page.
Meta Tag Description: Learn about the meta tag description. This includes the purpose, proper implementation, necessity, examples and HTML code of the meta tag description.
Here is the above example inside the HTML code for the meta tag description.
<meta name="description" content="Learn about the meta tag description. This includes the purpose, proper implementation, necessity, examples and HTML code of the meta tag description.">
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